The Indie Practice
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WELCOME TO THE INDIE PRACTICE

KATE BEAVIS - COMPANY DIRECTOR

HOW IT all STARTED

PR is about creating relationships with audiences via online and printed channels.  As Founder of The Indie Practice, I set up the business to champion indies, giving SME’s the podium they deserve and within a budget they can afford. My experience is based on building relationships with clients and contacts and offering PR support that is easily maintainable and incredibly achievable.

And best of all, I am in a unique position as I can see marketing and PR from 3 different angles:

I write: Don’t say it print it!

I love to write and regularly create content for national magazines including The Lady, Real Homes, Metro, Reloved and Huffington Post.  My marketing background helps me to see the story from all angles; from the initial attention grab, to submission meltdown and the quick turnarounds that makes Road Runner look slow! I can tell stories journalists love to hear!  As an industry expert and enthusiast, I have helped clients get into The Telegraph, Stylist, Hello and Prima to name a few; giving them national exposure and without a hefty bill at the end of it!

I blog: If you can’t print it, blog it

Digital evolution has projected how we communicate and engage with audiences.  Which is exactly why I always blog; becoming an influencer in the digital hemisphere! My love of all things vintage helps me to write across multiple platforms including my Kate Beavis website and Magpie Wedding. Online channels are fundamental for PR as is the importance of reach and engagement!

I do PR: And always remember, to PR it!

I live and breathe PR and marketing.  I know how to get into the press; have appeared in hundreds of national magazines and papers myself, from NY Post, The Daily Mail to Marie Claire and even on TV.  I’ve been on the Lorraine Show, This Morning, Channel 4 News as a wedding expert and won Channel 4’s French Collection.  With over 18 years of retail, training and marketing experience for fashion retailers and blue-chip companies, I bring more to the party. I offer business and marketing understanding that is wholesome and all-encompassing. And above all I have the passion to champion those who need that extra push into the limelight by giving them marketing and PR which is achievable and affordable!

 

the Team

 
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Kate Beavis

Kate started out in retail part time while studying but she soon caught the retail bug. With numerous management roles including Area Manager, Head of Visual Merchandising and Retail Design both in the UK and overseas, she learnt how to train teams, manage people and 4M budgets as well as managing photo shoots and working on brand launches. After the birth of her first child she knew that she wanted and needed a change, so set up the award winning vintage shop, Your Vintage Life with her husband. Her blog led to a magazine column which led to to a book deal and the rest is history! She now champions indie business owners with a no nonsense approach believing that while they may not have huge teams and never ending budgets, they still deserve to make their business a success.

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Stephanie Moran

Stephanie' has also enjoyed a successful retail career, having worked for the women’s fashion brand Hobbs for 6 years in various management positions. She left to set up her own bridal design business called Stephanie Moran Couture based in Tadcaster, .North Yorkshire having studied Fashion Innovation at the University of Creative Arts in Epsom, Surrey.

Alongside creating couture dresses, she manages our wedding client’s Pinterest accounts and writes content in the form of blogs and resources for both The Indie Practice and our sister brand, Magpie Wedding.

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Carys Redfern

The Indie Practice is Carys’s first placement in a creative agency, and is responsible for managing client’s Pinterest accounts as well as designing creative Instagram Stories and Instazines for Magpie Wedding as well as for BOND Bride Magazine.

Carys wants to not only survive but thrive in the marketing world and this year is off to study Marketing at Northampton University.