Marketing that speaks to midlife women
without patronising AGEIST nonsense.
Marketing That Respects & Empowers Midlife Women
Many brands jump on menopause and midlife as a trend—women see straight through it. They’re tired of being patronised, misled, or told they need to ‘fight’ ageing. You want to connect with them in a way that builds trust, speaks their language, and genuinely supports them. That’s where I come in.
Expert Marketing for Brands Targeting Women Over 50
I specialise in helping brands reach midlife women without ageism, gimmicks, or empty promises. With a deep understanding of this audience and years of marketing expertise, I offer three ways to support your business:
our 3 main programmes
consultancy
Your marketing might be missing the mark, and you may not even realise it. I’ll review your existing strategy - social media, website copy, emails, and imagery and show you exactly what’s working and what’s not. My consultancy includes:
Marketing Audits & Improvements – Review your messaging to ensure it resonates. Prices start at £500.
Market Research – Understanding what midlife women actually want.
Strategy Development – Helping you create an authentic, effective plan. Prices start at £1499. Find out more here.
Guest Speaking – Educating your team on ageism in marketing and how to get it right.
marketing
If you need hands-on support, I can take care of your marketing. I create content that speaks to midlife women correctly with respect, empowerment, and zero ‘anti-ageing’ nonsense. This includes:
Social media management
Blog writing
Video content
Website copy
Email marketing
Sourcing the right models & imagery
I combine marketing know-how with a deep understanding of your audience to create content that actually connects. Our retainer price starts at £500 p/m
promotion
I don’t just help brands market effectively - I can also put your product in front of the right people. My Fearless at 50 audience includes:
200,000 Instagram followers
85,000 TikTok followers
52,000 Facebook followers
35,000+ other channels
Blog Domain Authority 40
Through my social channels and blog, I offer authentic, ethical advertising that speaks directly to women over 50 who are engaged, informed, and tired of marketing that doesn’t get them.
DROP US at EMAIL ON KATE@MAGPIEWEDDING.COM
Coaching for Midlife Female Business Owners
Marketing isn’t the only challenge midlife women face. If you’re a female business owner struggling with menopause, low confidence, or motivation, I also offer coaching through Bossing Midlife. Whether it’s tackling imposter syndrome, navigating brain fog, or rebuilding your energy and mindset, I help women in business stay on track and thrive—even when menopause tries to derail them.
Or maybe you’re a business not selling to midlife women but still need some marketing support?
We offer marketing support for all businesses. We specialise in content creation, blogging, website design, SEO, and marketing strategy as on-off projects or on a retainer basis.
DROP US AN EMAIL AT KATE@MAGPIEWEDDING.COM
