6 Ways To Monetise Your TikTok Account

TikTok recently hit 1 billion monthly active users which makes it one of the largest social media platforms in the world. Perhaps you are wondering whether there is a way you can monetise your TikTok account? This article looks at different ways you can make money on the app.  

Join the TikTok Creator Fund 

The TikTok Creator Fund is a programme that pays creators on the app. Creators can get paid a certain amount per every thousand views. Whilst this is arguably a slower way to make money than some other methods, if your video goes viral you could be set to make a nice sum of money. There are a few requirements for joining the TikTok Creator Fund. You need to have at least 10,000 followers and have had at least 100,000 views on your videos in the last 30 days. These requirements mean that the TikTok Creator Fund isn’t for everyone, but it is a good option for many larger accounts which have a high number of followers.  

 

Sell your own products 

With over 167 million TikTok videos watched per minute, the scope for businesses to promote, advertise and sell their own products is huge. If you own a small business, are thinking of starting one or perhaps have a knack for creating high-quality items, using TikTok is a great option for showcasing your products to potential customers. Creating engaging, interesting and unique content is key to getting your brand and products seen and hopefully purchased by many people! You can open a business TikTok account to access the app's entire marketing suite of tools. 

 

Open a TikTok Shop 

TikTok Shop is a shopping feature accessed directly on the app. It allows creators to display and sell products on TikTok. It’s not only a quick and easy way to sell products but it is convenient for the customer too who will be able to quickly purchase the product with just a few clicks. You can include product links in your videos and when you go live on TikTok. 

 

Affiliate marketing 

Affiliate marketing is a tool that enables you to make a small commission by linking to another brand’s products. This is often a good option for those with a decent amount of followers and a high engagement rate.  

 

Create advertisements for your business 

A useful way of getting your business seen by more people, which in turn will lead to more customers, is to consider a TikTok advertisement. You can personalise the ad by targeting a certain location, age or interest, for example. By keeping the ads relevant and by making use of trending sounds, you’ll be sure to capture the attention of many potential customers.  

 

Sponsored posts 

Creating advertisements for other brands is a great way of making some extra income and is an effective method of TikTok marketing for the brand. This is where you can showcase a brand’s product or service via your own TikTok account and get paid to do it. If you create engaging content and have a significant number of followers, sponsored posts are an effective way to make money and benefit both you and the brand.  

 

Want more help with TikTok and other short-form videos? Here are four ways to work with us:




Eleanor Beavis