It is really important to grow your email list, as it is the one audience that you own. But most people concentrate on creating an engaged audience on social media (which of course is great too) without putting much thought to their email list other than a pop up window that often sees poor results.

The trick to growing your list is to give them a really good reason to join so that they cannot wait to hand over their email address. Here are 10 ways to do this.

Don’t think you need a mailing list? If you want to sell more, then think again.